Protect yourself from Instagram scammers in 2024: 9 Major scams to be aware of

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In today’s digital age, Instagram has become a crucial platform for sharing and consuming content. However, with its growing popularity comes an unfortunate downside – scammers preying on unsuspecting users. These malicious individuals exploit the platform to deceive, manipulate, and steal from innocent Instagram users. Are you prepared to protect yourself from these scams?

This blog post aims to arm you with the knowledge and tools to spot and avoid Instagram scammers. We will delve into the red flags that indicate potential scams, discuss ten common types of Instagram scams, and provide security measures to safeguard your account. By the end of this post, you’ll be equipped to navigate the world of Instagram with confidence and security.

Short Summary – Avoid Instagram Scammers

  • Be aware of red flags associated with Instagram scammers and common types of scams, such as phishing, fake influencer partnerships, counterfeit merchandise and money flipping schemes.

  • Protect your account by using two-factor authentication and monitoring login activity. Report suspicious accounts to help create a safer community for all users.

  • If you have been scammed on Instagram take proactive steps to secure your account & report the scammer to Instagram for appropriate action.

Spotting Instagram Scammers: Key Red Flags

Anxious female has problem with smartphone as she is being targeted by Instagram scammers

Identifying potential scams is the first step in protecting yourself from the seedy underbelly of Instagram. By learning to recognise red flags, such as suspicious profile details, unusual messaging patterns, and rapid follower growth, you can avoid falling victim to scams and keep your account safe.

Awareness is crucial in the fight against scammers. Armed with the knowledge of what to look for, you can steer clear of fraudulent accounts and maintain the integrity of all your online accounts and interactions.

Suspicious profile details

Scammers often create fake accounts with incomplete or inconsistent profile and scam account details, making them easier to identify. Some warning signs include:

  • Impersonation

  • Lack of followers or activity

  • Absence of a profile photo

  • Suspicious comments or messages proposing giveaways or money

  • Inconsistent or dubious photos

To verify the authenticity of an Instagram account, you can review the “About This Account” section of the profile. This provides insight into the account’s creation date, country of origin, and any associated advertisements. By being vigilant and scrutinizing profile details, you can avoid falling prey to scammers and protect your personal information.

Unusual messaging patterns

Scammers often resort to sending unsolicited messages to potential victims. These messages may contain peculiar or unsuitable content, or requests for personal information or financial transactions. Being aware of these unusual messaging patterns can help you identify and avoid potential scams.

If you receive a suspicious link or a message that seems suspicious, it’s essential to exercise caution and validate any offer before being enticed. Remember, if something seems too good to be true, it probably is. Be especially cautious with suspicious links that may be included in such messages.

Rapid follower growth

A sudden increase in followers can be a red flag, indicating a scammer using fake followers to appear more legitimate. The Instagram Fake Followers Scam involves users paying for illegitimate followers to artificially inflate their follower count. These fake accounts created for this purpose may distribute malicious links through direct messages.

By being aware of rapid follower growth and the potential presence of fake followers, you can better protect yourself from scammers attempting to exploit your trust and curiosity.

Checkout our Blog on 10 ways to improve your online security

Types of Instagram Scams: What You Need to Know

Man checking phone concerned he has been scammed on Instagram

Fraudulent activities on Instagram come in various forms, making it essential to be aware of the common types of fake product scams to protect yourself. In this section, we will discuss ten common Instagram scams, including:

  1. Phishing scams

  2. Fake influencer partnerships

  3. Counterfeit merchandise

  4. Romance scams

  5. Money flipping schemes

  6. Giveaway scams

  7. Job scams

  8. Impersonation scams

  9. Cryptocurrency scams

Understanding the tactics and strategies employed by scammers will empower you to navigate Instagram safely, avoiding potential pitfalls and protecting your personal information and financial assets.

Checkout our informative article on the Immediate Connect Scam

Phishing Scams

Phishing scams are a prevalent issue, especially scams on Instagram, which involve scammers sending fake messages and links designed to steal login information or personal data. These scams often target online accounts and pose a significant risk to users who unwittingly provide their login credentials or other sensitive information.

To avoid falling victim to phishing scams, it’s crucial to be cautious when clicking on links or providing personal information. Always double-check the source of the message and ensure you are on the real Instagram login page before entering your credentials.

Fake Influencer Partnerships

In fake influencer partnership scams, malicious individuals create fake Instagram accounts that are exact replicas of renowned Instagram accounts and contact the account’s followers to solicit private data or funds. These scammers often pose as influencers or representatives of popular brands, offering exclusive deals or partnerships that don’t actually exist.

To protect yourself from these scams, it’s essential to verify the authenticity of any account offering such deals. Be wary of accounts with usernames or profile pictures that closely resemble legitimate accounts but have subtle differences. Remember, if an offer seems too good to be true, it’s likely a scam.

Counterfeit Merchandise

Counterfeit merchandise scams involve the sale of fake or low-quality products at discounted prices. Scammers often create fake brand accounts that appear to represent real brands, offering exclusive sales or high-end products for low prices, only to sell counterfeit products or never deliver the ordered items.

To avoid falling victim to counterfeit merchandise scams, follow these tips.

  1. Be cautious when purchasing products from unfamiliar accounts or sources.

  2. Always research the brand and seller before making a purchase.

  3. Be skeptical of deals that seem too good to be true.

By following these guidelines, you can protect yourself from counterfeit merchandise scams.

Romance Scams

A rose on a laptop, depicting a romance scam

Instagram romance scams have become increasingly prevalent, with scammers building relationships with victims before asking for money or personal information. These scammers use fake accounts and often claim to be in dire situations or facing emergencies, manipulating victims’ emotions to extract funds or private information.

To protect yourself from romance scams, follow these tips.

  • Be cautious when engaging with unfamiliar accounts or individuals

  • Never send money or personal information to someone you’ve never met in person

  • Trust your instincts

  • Remember that if something seems too good to be true, it probably is.

Money Flipping Schemes

Money flipping schemes, similar to loan scams, are fraudulent activities where scammers promise exorbitant returns on investments after an initial contribution. They claim that if you send them money, they will pay you back a larger amount, but in reality, they will simply take the money and disappear.

To avoid falling for money flipping schemes, exercise caution when presented with investment opportunities that promise high returns with little risk. Always research the individual or company offering the investment and be skeptical of claims that seem too good to be true.

Giveaway Scams

Giveaway scams involve:

  • Fake accounts offering prizes

  • Requesting personal information or payment

  • Impersonating popular brands or influencers

  • Promising rewards to unsuspecting followers

These scammers aim to collect private data or receive payments from individuals in exchange for claiming their supposed prize.

To protect yourself from giveaway scams, follow these tips:

  1. Be cautious when engaging with accounts offering prizes or rewards.

  2. Always verify the authenticity of the account before providing any personal information or payment.

  3. Remember that if a giveaway seems too good to be true, it probably is.

Job Scams

Job scams, including fake job scams, involve deceptive job postings designed to steal personal information or money from job seekers. These scams have become increasingly common on Instagram, with scammers exploiting the platform’s popularity to target unsuspecting victims.

To avoid falling victim to job scams, follow these tips.

  1. Be cautious when applying for jobs on Instagram or other social media platforms.

  2. Always research the company and position before submitting any personal information or payment.

  3. Be skeptical of job offers that require upfront fees or seem too good to be true.

Impersonation Scams

Impersonation scams involve scammers creating fake accounts to impersonate real users or brands, often to deceive followers into providing personal information or money. These scammers may replicate the posts and style of legitimate accounts, making it difficult for followers to differentiate between the real account and the imposter.

To protect yourself from impersonation scams, always verify the authenticity of an account before engaging with it, especially if the fake account promises exclusive deals or partnerships. Be cautious of accounts with usernames or profile pictures that are similar to legitimate accounts but have subtle differences.

Cryptocurrency Scams

Cryptocurrency scams involve scammers promising high returns on crypto investments, only to steal the invested funds. Victims are often misled into sending money to fraudulent entities with the promise of a generous offer that never materialises.

To avoid falling victim to cryptocurrency investment scams, exercise extreme caution when presented with cryptocurrency offers, particularly on Instagram. Always research the individual or company offering the investment and be skeptical of claims that seem too good to be true.

Protecting Your Instagram Account: Security Measures

A man who uses security best practise and technology to protect himself from Instagram scammers

To effectively protect your Instagram account from scammers, it’s essential to implement security measures such as two-factor authentication, monitoring login activity, and reporting suspicious accounts. By taking these precautions, you can safeguard your personal information and financial assets from potential online scams too.

In the following subsections, we will discuss each security measure in detail, providing guidance on how to implement these protective measures and maintain the safety and integrity of your Instagram account.

Two-Factor Authentication

Two-factor authentication adds an extra layer of security to your Instagram account, making it more difficult for scammers to gain access. This security feature requires two forms of verification, usually your password and a unique code sent to your mobile phone, before granting access to your account.

To enable two-factor authentication on Instagram, visit the app’s settings on your Android or iPhone device and follow the prompts. By implementing this additional layer of security, you can significantly reduce the risk of unauthorised access to your account.

You may find our Blog on what is Two-Factor security helpful

Monitoring Login Activity

Monitoring login activity can help you identify any unauthorised access to your account, allowing you to take action quickly. To monitor login activity on Instagram, navigate to your “Settings” and select “Login Activity.” This page contains a comprehensive list of locations where you have accessed your account. It is important to keep track of this information for security purposes.

If you notice any unfamiliar locations, it’s possible that someone else has been accessing your account. In such cases, it’s crucial to change your password and enable two-factor authentication to protect your account from potential scams.

Reporting Suspicious Accounts

Reporting suspicious accounts helps Instagram take action against scammers and protect other users from falling victim to scams. If you encounter an account that appears suspicious or has engaged in scam-like behavior, it’s essential to report it to Instagram so that they can investigate and take appropriate action.

To report a suspicious account, follow these steps:

  1. Visit the profile page of the account in question.

  2. Select the three dots in the top right corner.

  3. Choose “Report”.

  4. Follow the provided instructions.

By reporting suspicious accounts, you’re not only protecting yourself, but also helping to create a safer Instagram community for all Instagram users.

What to Do If You’ve Been Scammed on Instagram

Bad News. Shocked Man Looking At Smartphone In His Hand, Furious as he has been Scammed Online

If you’ve fallen victim to an Instagram scam, it’s essential to take immediate action to protect your account and personal information. First, change your password to secure your account and prevent further unauthorised access. Next, enable two-factor authentication for added security.

Report the Instagram scammer to Instagram so that they can take appropriate action against the account. If the scam involved financial transactions, especially those related to Instagram money scams, contact your bank to secure your bank account or credit card company to dispute any unauthorized charges and monitor your bank accounts often for signs of identity theft or fraud.

By taking these steps, you can minimize the damage caused by the scam and protect yourself from future incidents.

You may find our article on protecting yourself from online scams useful


In conclusion, Instagram scams are a pervasive issue that can cause significant financial and emotional harm to those who fall victim. By learning to recognise the red flags associated with scams, understanding the different types of Instagram scams, and implementing security measures, you can protect yourself and your account from malicious individuals.

Stay vigilant, question offers that seem too good to be true, and prioritise your digital security. With this knowledge and the right precautions, you can navigate the world of Instagram with confidence, knowing that you are well-equipped to spot and avoid scammers.

Frequently Asked Questions

What do Instagram scammers do?

Scammers on Instagram use fake prize/free giveaway scams, phishing emails and messages, and other tactics to try and obtain personal information, passwords, or credit card numbers. They will also track legitimate accounts to mimic them and appear more genuine.

Remember: if something seems too good to be true, it probably is.

How to spot a romance scammer on Instagram?

Look out for profiles with few or vague images, a relationship that moves too quickly, requests for personal information, attempts to avoid meeting up in person, requests for money and a lack of personal details – these are telltale signs that you could be talking to a romance scammer on Instagram.

Pay attention to these warning signs and be sure to take the necessary precautions to protect yourself. Don’t be afraid to ask questions and take your time getting to know someone before you commit to anything.

What can a scammer do with my picture?

Scammers can use your picture to pretend to be you, contact your family or friends for money, create fake profiles on dating sites, or gather information about you.

They may also demand money from you in exchange for not releasing the material online.

External Reference Sites

  1. Action – This is the UK’s national reporting centre for fraud and cybercrime. It provides a central point of contact for information about fraud and financially motivated internet crime. The site offers advice on various types of scams and how to report them.
  2. The National Cyber Security Centre (NCSC) – The NCSC provides a wide range of advice and information on cybersecurity issues. It offers guidance on topics such as phishing, passwords, and secure online habits. It also provides resources for different audiences, including individuals, small businesses, and large organisations.
  3. Get Safe – This is a leading UK resource for unbiased and easy-to-understand information on online safety. The site provides practical advice on how to protect yourself, your computers, and mobile devices against fraud, identity theft, viruses, and many other online problems. It also offers guidance on related subjects like performing backups and avoiding theft or loss of your devices.
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With over three decades of experience in the heart of London’s financial sector, I have dedicated my career to the pursuit of robust cybersecurity practices and IT leadership. As a Certified Information Systems Security Professional (CISSP), Certified Information Security Manager (CISM), Certified Chief Information Security Officer (C|CISO), Certified Ethical Hacker (CEH), and Computer Hacking Forensic Investigator (CHFI), I bring a wealth of knowledge and expertise to the table.

My journey in the field of cybersecurity has not only been about personal growth but also about sharing my insights with others. As an international speaker, I have had the privilege of addressing audiences worldwide, discussing the importance of cybersecurity in today’s digital age. My passion for knowledge sharing extends to my work as an author and blogger, where I delve into the complexities of cybersecurity, offering practical advice and thought leadership.

In my role as a CISO and Head of IT, I have overseen the development and implementation of comprehensive information security and IT strategies. My focus has always been on creating resilient systems capable of withstanding the evolving landscape of cyber threats.

My Master’s degree in Cybersecurity has provided a solid academic foundation, which, when combined with my practical experience, allows me to approach cybersecurity from a holistic perspective.

I am always open to connecting with other professionals in the field, sharing knowledge, and exploring new opportunities. Let’s secure the digital world together.